Superpromoters will be selected among different workers categories (Management Board, planning office, technicians working in service control, fleet management and vehicles maintenance, marketing and customer care, etc.). Superpromoters will act at two-fold levels:
- internally being responsible to foster behavioural change and participation process in their own organizations
- towards the customers and potential users in order to explain new services/products, collecting feedbacks and suggestions how to improve them, promote their use, motivate the choices carried out in the different area (planning, ticketing, customer care, etc.) and allow the citizens to participate closely to the design and operation of Public Transport service.
Superpromoter can be seen as an innovative way to build a direct contact with customer to promote Public Transport services and to foster the change of cultural behaviour within the organization of Public Transport stakeholders. Its effects can be more effective that other traditional promotional activities but if the quality and the responsiveness of Public Transport does not comply with users' needs and expectations, the promotion could be ineffective in the medium and long term