Global market & societal trends

Needs of passengers
(the 'demand' side)

Needs of PTAs/PTOs
(the 'supply' side)

Public Transport

Other Transport systems

Other business sectors

Innovation mix selection

Pre-feasibility & feasibility analysis

Implementation plan, business models (e.g. social entrepreneurship

Realisation & evaluation

Crowdsourcing

Co-creation / co-design

Analytical Hierarchical Process

Conjoint Based Analysis

Lab & Field consumer experimentation

Delphi technique