Widget for indicating the accessibility of places of interest by Public Transport

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PTC.9
Widget for indicating the accessibility of places of interest by Public Transport

Bal, E. (2017). OV Widget - Hoe bereikbaar is je bedrijf? [online]. Available at: http://mrdh.ciptec.eu/index.php/component/ciptec/idea/226 [Accessed 14 July 2017]

The public transport widget is an indicator developed for companies and institutions to add to their website. With this widget people can see how accessible the location is and will consider public transport quicker. The widget can also link to a travel planner or travel information

The public transport widget is an accessibility indicator that companies and institutions can add to their website. Accessibility is measured on the distance to the nearest public transport stop, the frequency of that public transport and the quantity of public transport options. The widget indicates the accessibility of public transport by displaying a color. Red indicating “difficult to access”, yellow indicating “Moderately accessible”, and green meaning “easily accessible”. More information on accessibility, including a travel planner and current travel information, can be accessed via a link. The widget is based on real-time information and takes current deviations, changes in service, and out-of-service public transport into account when displaying accessibility. With this widget people can see how accessible the location is and can make more founded considerations when choosing between car and public transport. For local authorities, the widget can be used to get more insight in the accessibility of locations.

3.4
Marketing and promotion, customer care
General concept
Any
Any
Attracting more customers
  • Adaptiveness to evolving markets and customer needs
  • Improve accessibility
  • Increase promotion

Launch
Globalization
N/A
N/A
N/A
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