Almada City Council designed a new tool in the form of a promotion campaign for new residents. A mobility welcome kit was sent out in 2012 to 600 new residents of Almada. The recipients were identified by the local water utility company – which provided the city with a list of the latest households to sign a contract for water services. The welcome kits included a letter from the mayor as well as information and free tickets for all the city’s major public transport providers: bus and tram services as well as the ferry service across the Tagus River to Lisbon. The campaign received widespread media coverage – mainly because it was the first time that public transport had been promoted in this way in Portugal. A measure evaluation was carried out through a direct questionnaire sent to kit recipients to find out how their travel habits have changed. The results of the evaluation analysis determined that, in the wake of the measure, public transport use has risen by 13 percent while car use had dropped by 6 percent. On the down side, the number of pedestrians has fallen by 8 percent.