Improving waiting time perception

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PT1.3
Improving waiting time perception

Research which amount of light, perfume, music etc. is appreciated by your travellers. Be subtle with the perfume and music, it needs to be recognised only subconsciously. Make use of existing research.

Waiting time is subject to perception, experience and the environment people wait in. Research has shown that waiting is experienced much longer in case of time pressure. It even generates physical stress for us. A lot of research also has been done for improving waiting time perception. It is shown that one is experiencing shorter waiting time for instance when one is entertained with cognitive stimuli.

Waiting time is subject to perception, experience and the environment people wait in. Research has shown that waiting is experienced much longer in case of time pressure. It even generates physical stress for us. A lot of research also has been done for improving waiting time perception. It is shown that one is experiencing shorter waiting time for instance when one is entertained with cognitive stimuli. Rotterdam Central station has tested these cognitive stimuli. This station has recently been reconstructed, state of the art in the field of architecture; magnificent open spaces, lots of see-through, high ceilings and light, which make people, feel comfortable and safe. Moreover, it was found that the amount of lightning and large spaces provided a cold demeanour. Therefore, lights were put half the ceiling and the station is dressed with artistic expressions. Next to that, a subtle fragrance has been spread out on the platform, music has been turned on and is even adjusted to the time of day and traffic on the station. In the early morning hours nature sounds are played and especially at peak times some slow and quiet music.

3.5
  • Infrastructure and vehicle
  • ITS
  • Marketing and promotion, customer care

General concept
  • Large urban area
  • Metropolitan areas

  • Metro/Light rail
  • Train

Increase customer satisfaction
  • Adaptiveness to evolving markets and customer needs
  • Better experience
  • Improve comfort
  • Increase promotion

Launch
  • Individual empowerment
  • Innovative technologies

Medium (4 to 8 months)
Medium (KEuro)
Medium (between 5 and 50 KEuro)
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