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"Combi ticket" - Integrating PT use in entrance tickets of events and venues

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PT3.13
"Combi ticket" - Integrating PT use in entrance tickets of events and venues

Most of the integrated PT systems in Germany offer a kind of combi ticket. For instance, application case is the RMV Kombiticket offered in Frankfurt am Main. The additional approach is now to get co-operations with several venues in Frankfurt with extended agreements, so all events taking place at that certain venue are obligatory covered by a combi ticket. Most promising is to begin with the venues that are owned by the municipality.

RMV Kombi Ticket

http://www.rmv.de/de/Fahrkarten/Die_richtige_Fahrkarte/Fahrkarten_im_Ueberblick/SpezialFahrkarten/KombiTickets/

VDV Mitteilungen 9716 (2006): Empfehlungen zur Gestaltung von Kombitickets. written by: Arbeitsgruppe „Kombiticket-Empfehlungen“ des  Unterausschusses „Verbundtarife und –kooperationen“  des Ausschusses für Preisbildung und Vertrieb. Authors: Dietmar A. Albrecht, Gelsenkirchen  VRR, Georg Bayer, Hofheim a. T.  RMV,  Mario Bönicke, Leipzig LVB, Steffen Bork, Hamburg HVV et al.

Integrating PT use in entrance tickets of events has many benefits. Especially, in highly integrated PT systems it does not generate extra costs, it is used for events in non-peak times, it is easy to access also for new potential PT users that can get new customers and it does not generate costs for supply and purchase. It is an already existing offer that is established in many urban areas to certain extend, but still not everywhere. To improve the offer and make it more easy and reliable for the user, it makes sense to integrate the tickets at important venues for all events obligatory. This is currently being planned in Frankfurt, starting with venues, where the municipality can directly interfere or holds an ownership (stadium, opera, fairground, etc.). This can be transferred to any city.

Generally "combi tickets" are part of innovative fare management and a (limited) PT flat rate option for specified users. "combi tickets" are negotiated in co-operation with hosts of major events like concerts, football games, exhibitions, festivals, meetings, but also with hotels, airlines etc. and cover all PT mobility related to an event for specified customers. Similar working payments are the regulations in "Kurorten"/spa towns with "Kurtaxe"/visitor's tax that often integrates PT use for tourists staying at least one night and holding a visitor's ID in combination with reductions for tourist attractions.

"combi tickets" does not require technological efforts besides an add-on logo as imprint on entrance tickets or an QR Code for online versions/printouts. "combi tickets" are low priced due to large quantities of sales and are very attractive especially for all those who take the option and use PT instead of the car. "combi tickets" are valid in integrated systems throughout the region on all local available modes in Frankfurt, which is integrated in the regional RMV area that covers 2/3 of the federal state of Hessen. Providing adequate operations to meet the demands is cost-effective, because this usually covers operational times with low capacity utilisation.

Obligatory combi tickets/fixed contracts improve the benefits and integrate events with smaller audience with no/minor additional expenses. Implementation is achieved in two steps. Venues owned by municipality can be integrated easily by political decision, while privately owned venues can be integrated in second step with the need of financial and marketing incentives, such as website barter deals, influence on operations or on the naming of PT stops and by making allowances to council building regulations to gain greater business area with less costs for parking facilities.

"Kombitickets" are promising and useful for the purposes of CIPTEC, because the innovation is an easy way to gain new PT users in off-peak times, which is cost-effective and also increases capacity utilisation. Implementation will limit costs, because it saves distribution costs.

3.8
  • Finance and business models
  • Integration with other services
  • ITS
  • Service models, organization and management

General concept
  • Large urban area
  • Metropolitan areas

Any
Attracting more customers
  • Improve accessibility
  • Improving customer orientation
  • Increase promotion

Maturity
  • Corporate social responsibility
  • Globalization
  • Individual empowerment
  • Social innovation

Some preconditions are essential:

  • A powerful Public Transport network with good access/links to the venues is needed.
  • Preferably the whole area that attracts the visitors has to be covered for an attractive fare. Therefore the co-operation of preferably all stakeholders involved in the area is needed. At least the area has to include the next main station for visitors coming from outside the region.
  • Savings have to be passed directly to the user to get the venues integrated effectively.
Medium (4 to 8 months)
Medium (KEuro)
Low (<5 KEuro)
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